Paper Types for Printing: Your Complete Guide

Selecting the right paper is one of the most important steps in achieving exceptional print results. Whether you're preparing business cards, designing event flyers, or crafting professional brochures, the paper you choose affects colour vibrancy, durability, and overall presentation. In this guide, we break down the different paper types available at Printbox London so you can choose the perfect match for your project.

Table of Contents

1. Understanding Paper Types
2. Recommended Paper Types for Different Projects
3. How to Choose the Right Paper for Your Project
4. The Benefits of Quality Paper
5. Conclusion

1. Understanding Paper Types

Before choosing the ideal paper, it helps to understand the key characteristics that determine quality and usability.

Weight (GSM)

Paper weight is measured in grams per square metre (GSM). A higher GSM usually indicates thicker, more premium paper. Light papers (80–150 GSM) suit everyday printing, while heavier papers (250–450 GSM) are ideal for business cards, covers, and luxury prints.

Finish

Your choice of finish influences both aesthetics and practicality:

• Gloss – Vibrant, reflective, ideal for images
• Matte – Smooth, elegant, low-glare
• Satin/Silk – Balanced between gloss and matte

Size

Popular sizes include A4, A5, A3, and A6, but custom sizing is available for branded items like business cards and posters.

2. Recommended Paper Types for Different Projects

Business Cards

Business cards should feel substantial and premium. We recommend 350–450 GSM cardstock with matte, silk, or soft-touch finishes for a sophisticated, durable result. Explore our same-day options here: Same Day Business Cards London.

Flyers and Brochures

For marketing materials like flyers, 170–250 GSM offers an ideal blend of flexibility and quality. Gloss is perfect for colourful designs, while matte suits text-heavy layouts. Check our flyer and leaflet printing service: Flyers & Leaflets.

Posters

Posters should attract attention instantly. For vibrant results, 200–250 GSM gloss or satin works brilliantly. For a premium, glare-free aesthetic, choose matte. Order high-impact posters here: Poster Printing London.

Booklets & Brochures

Inner pages often work best on 120–170 GSM silk or matte, while covers should be 250–350 GSM for durability. Explore options here: Booklets & Brochures.

Stickers & Labels

High-adhesion, waterproof materials such as vinyl or glossy sticker paper ensure durability and vibrant print quality. See our range here: Stickers & Labels.

3. How to Choose the Right Paper for Your Project

Define the Purpose

Is your project promotional, informative, luxury-focused, or functional? For example, event flyers prioritise cost-effectiveness, while business cards prioritise longevity and texture.

Understand Your Audience

A corporate brochure may require a premium silky finish, while a creative studio may prefer textured or uncoated paper for an artisanal feel.

Check Compatibility

Special finishes like foil, embossing or spot UV require thicker stocks. Discuss your ideas with our team for the best match.

Consider Budget

Higher GSM and luxury finishes cost more, but investing wisely can drastically improve perceived brand quality.

4. The Benefits of Quality Paper

• Enhanced Professionalism – Quality paper elevates your brand instantly.
• Durability – Higher-grade materials resist bending, tearing, and fading.
• Improved Colour Output – Premium papers absorb ink evenly for crisp, vibrant results.
• Stronger Brand Impact – The tactile experience creates a memorable impression.

5. Conclusion

Choosing the right paper type is essential for producing impressive and effective printed materials. Whether you're printing business cards, brochures, posters, or promotional flyers, selecting the correct weight, finish, and size will help your project stand out.

At Printbox London, our team is here to guide you in selecting the perfect paper for any project — with same-day printing available across our full product range.

Ready to bring your ideas to life? Visit us online or in-store and let our experts recommend the best paper types for your next project.