Print Marketing for E-Commerce: Boost Online Sales with Printbox London

Struggling to stand out in the crowded online marketplace? You’re not alone! With countless online stores competing for attention, capturing and keeping customer interest can be tough. The secret to success might be simpler than you think — print marketing. At Printbox London, we believe that combining traditional print materials with digital strategies can supercharge your online store’s performance. Here’s how you can use print marketing for e-commerce to drive more traffic, sales, and brand loyalty.

Table of Contents

• Why Print Marketing Still Matters
• Types of Print Materials to Use
• Benefits of Print Marketing for E-Stores
• Integrating Print with Digital Marketing
• Getting Started with Print Marketing
• Conclusion

Why Print Marketing Still Matters

In today’s digital-first world, print may seem old-fashioned — but it’s far from obsolete. Studies show that customers recall print ads more effectively than digital ones. Print marketing offers a tangible, lasting impression that online ads often can’t replicate. In fact, 79% of consumers remember the brand on a printed flyer, compared to just 56% for online ads. That makes print a valuable tool for creating memorable connections with your audience.

Types of Print Materials to Use

Whether you’re launching a new product or nurturing repeat buyers, there’s a range of print materials that can help you grow your e-commerce brand.

1. Flyers & Leaflets

Perfect for promoting special offers, seasonal sales, or product launches. Include them in your packaging or distribute them locally to attract nearby shoppers.

2. Brochures

Use brochures to showcase your top-selling products, tell your brand story, or highlight new collections. High-quality printing adds a professional touch that builds trust.

3. Business Cards

Include a card with every order — they’re compact, personal, and can feature a discount code or QR link to your online shop.

4. Postcards

Send thank-you postcards or limited-time offers to previous customers. This personal approach encourages loyalty and repeat purchases.

Benefits of Print Marketing for E-Stores

• Increased Brand Awareness: Every printed piece reinforces your visual identity and builds familiarity.
• Higher Customer Engagement: Tangible materials create stronger emotional connections and stand out from the flood of digital ads.
• Cost-Effective Strategy: Bulk printing is surprisingly affordable — and at Printbox London, our same-day printing service makes it even more convenient.
• Community Building: Collaborate with local partners or host print-driven events to strengthen your community presence.

Integrating Print with Digital Marketing

The best results come when you combine print with digital channels. Here’s how:

• Include Online Discount Codes: Add unique coupon codes to your print materials to track performance and encourage conversions.
• Promote Social Media: Print your Instagram handle or campaign hashtags on your materials to drive social engagement.
• Use QR Codes: Link directly to product pages or special offers, bridging the gap between print and digital seamlessly.
• Follow Up Digitally: After distributing print materials, use email or social media campaigns to reinforce your message.

Getting Started with Print Marketing

Here’s a quick step-by-step plan to kick off your print marketing campaign effectively:

1. Define Your Goals: Are you aiming to drive sales, grow awareness, or boost loyalty? Set measurable targets.
2. Design Professionally: Make sure your materials are visually appealing and align with your online brand identity.
3. Distribute Strategically: Place flyers in orders, at local cafés, or at community events where your customers are likely to be.
4. Measure and Refine: Track redemptions, traffic from QR codes, and customer responses to optimise future campaigns.

Conclusion

Print marketing is more than just paper — it’s a powerful, memorable, and cost-effective way to boost your e-commerce presence. By blending print and digital, you can connect with customers on multiple levels and leave a lasting impression. From business cards to flyers, Printbox London is here to help your online shop stand out with high-quality, same-day printing.