How to Use Business Flyers to Drive Traffic to Your Store

Are you struggling to attract foot traffic to your London store? You’re not alone! In today’s competitive retail landscape, getting noticed by local customers can be a challenge. But here’s the good news — business flyers are a powerful and proven marketing tool that can help you stand out. Whether you’re launching a new product or promoting an event, flyers offer a tangible, cost-effective way to reach your audience.

In this guide, we’ll show you how to create and distribute effective flyers that bring more people through your doors — and how Printbox London’s same-day printing can help you get started fast.

Table of Contents

1. What Are Business Flyers?
2. The Benefits of Using Flyers in Your Marketing Strategy
3. Designing an Effective Flyer
4. Distributing Your Flyers for Maximum Impact
5. Measuring the Success of Your Flyer Campaign
6. Conclusion

What Are Business Flyers?

Business flyers are printed single-page promotional materials used to advertise your products, services, or events. They can be handed out, posted in public areas, or sent by mail — offering a direct and highly visible way to engage with potential customers.

At Printbox London, we specialise in same-day flyer printing in London, delivering high-quality prints exactly when you need them — without delays.

The Benefits of Using Flyers in Your Marketing Strategy

1. Cost-Effectiveness

Flyers are an affordable way to market your business. With minimal cost per unit, they’re ideal for both large-scale campaigns and local promotions. Printbox London offers competitive rates for same-day flyer printing, ensuring your materials are budget-friendly and professional.

2. Targeted Reach

Unlike digital ads, flyers can be distributed in specific areas or handed out directly to your ideal audience. For example, if you run a café, handing out flyers near office buildings during lunchtime can help attract new walk-ins.

3. Tangibility and Visibility

People are constantly bombarded with online ads — but a physical flyer stands out. Flyers are more memorable and build trust, especially when well-designed and printed on quality stock.

Designing an Effective Flyer

The success of your flyer campaign depends heavily on design. Here are some essential tips to make yours stand out:

1. Eye-Catching Graphics

Use bold colours and high-resolution images to capture attention instantly. Consider working with our in-house design team to ensure your flyer pops.

2. Clear Messaging

What are you offering? Why should someone care? Make your value clear with a concise headline and supporting details. Focus on benefits, not just features.

3. Strong Call to Action (CTA)

Include a bold CTA that tells the reader exactly what to do next: “Visit us today,” “Bring this flyer for a free gift,” or “Limited-time discount inside.”

4. Branding Consistency

Use your brand colours, fonts, and logo. Consistent branding builds familiarity and credibility.

5. Contact Details

Always include your business address, website, phone number, and social media handles so customers can find or follow you easily.

Distributing Your Flyers for Maximum Impact

Once your flyers are printed, it’s time to get them into the right hands. Here’s how:

1. Local Events

Attend community markets, street festivals, or pop-up events. These are great opportunities to hand flyers directly to interested locals.

2. Partner with Local Businesses

Team up with neighbouring shops to leave flyers on each other’s counters — it’s a win-win for visibility.

3. Direct Mail Campaigns

Send flyers to households in your target postcode areas. Use promotions or QR codes to track response rates.

4. Street Teams

Distribute flyers in busy high streets, stations, or shopping areas. Personal interaction often leads to better conversion.

5. Share Online

Convert your flyer to a digital version and share it on your website and social media. Ask followers to tag friends or share for extra reach.

Measuring the Success of Your Flyer Campaign

1. Trackable Offers

Use unique promo codes or flyer-specific discounts to measure responses.

2. Ask New Customers

“How did you hear about us?” is a powerful question — it gives you real-time feedback on what’s working.

3. Analyse Foot Traffic & Sales

Compare in-store traffic and sales before and after distribution to identify trends and ROI.

Conclusion

Flyers are far from outdated — they’re a proven, powerful tool for driving real-world traffic. With strategic design, local distribution, and clear calls to action, flyers can deliver immediate results for your store.

Ready to get started?
Contact Printbox London today for same-day flyer printing in London that gets noticed. Let us help you create flyers that don’t just look good — they get results.