How to Choose the Right Size for Your Banners

Sep 02, 2024

When it comes toeffective marketing,banners are one of the mostversatile tools at your disposal. They're perfect forevents,promotions, and enhancingvisibility for yourbusiness. But before youorder, it’s important to choose theright size for yourbanners to ensure they effectively convey yourmessage.

In thiscomprehensive guide, brought to you byPRINTBOX LONDON, we will explore how to determine theideal banner size for yourneeds.

1. Consider the Purpose of Your Banner

Event Banners: If you’readvertising a specific event,larger banners (e.g., 3ft x 6ft or bigger) are ideal forgrabbing attention from adistance.
Indoor Signage: Forindoor use, you might choosesmaller sizes that are easier to read atclose range, such as 2ft x 3ft.
Trade Shows: Forexhibitions,retractable banners orpop-up displays that are around 33 inches wide and 79 inches tall are common.

Next, think about where yourbanner will bedisplayed. Thelocation not only affectsvisibility but alsosize considerations:

Regardless ofsize,readability is essential for anybanner. Here are someguidelines:

Text Size: A good rule of thumb is to have 1 inch of letter height for every 10 feet of viewing distance. For instance, if thebanner will be viewed from about 30 feet away, aim for letters at least 3 inches tall.
Information Density: Don’tovercrowd yourdesign. Acluttered banner can diminish itseffectiveness. Stick tokey messages andbold headings tograb attention quickly.

Depending on yourlocation in London, there may bespecific regulations regardingsignage sizes, especially foroutdoor displays. Research theseguidelines to ensure that yourbanner remainscompliant and to avoid unnecessaryfines.